ALEX DA KID + WATSON

 

Press: Mashable, Techcrunch, Billboard, Fastco, Fader, Forbes, Engaget, Irish Times, GQ, Business Insider, Yahoo

Awards: 2017 CANNES BRONZE in DIGITAL CRAFT, one show Bronze in RADIO, 4aS Partner Awards

When everything thinks, you can outthink. To prove how man and machine could come together, we got Grammy-winning music producer Alex Da Kid to collaborate with IBM's cognitive computer, Watson. Watson found the cultural insights. Alex used them as inspiration for one of the most viral songs of 2016, "Not Easy" feat. the X Ambassadors, Elle King, and Wiz Khalifa.   

 
 
 

ROLE: WRITING

CDs: Viktor Jacobsson, Jens Sjobergh, David Yankelewitz, Aaron Mosher, Alvaro Masa

Copy: Ty Carrington

Art:  Chad O'Connell