TENNIS + NYC
Awards: Best of Ogilvy - Digital, WPP’d Creme Awards - Data/Pr, Global Ace Award - Website $200K+
To prove the power of IBM's analytics we helped people see overwhelming tennis data gathered from the US Open as they were watching it by making fun and relatable comparisons the tournament's host city, New York.
The work ran across a handful of digital channels including web, airport OHH, social, pre-roll and banners.
By the end of the tournament we had created well over 250 individual pieces of content in real-time.