IBM US Open
TENNIS + NYC
Awards: Best of Ogilvy Digital, WPP’d Creme Awards Data/Pr, Global Ace Award Website $200K+
To show what IBM analytics can do, we helped people see live tennis data from the US Open in a New York way.
The work ran across a handful of digital channels including web, airport OHH, social, pre-roll and banners.
By the end of the tournament, we had posted over 250 individual pieces of content in real-time.