DRINKABLE ADVERTISING

Press: AdWeek, AdvertisingAge

Coke Zero doesn't taste like what people think a diet drink tastes like. So we confronted the people who have written Coke Zero off with the idea that, "you don't know zero 'til you've tried it". Then we made the campaign drinkable so they could taste for themselves.

The integrated campaign ran across broadcast TV, radio, OOH, print, web/mobile, social and retail. Here’s just a taste.

ROLE: WRITING, CONCEPT

CD: Milton Correa, Jones Krahl

Art: Andreas Hoff, David Marino

Copy: Ty Carrington, Gavin Breyer