You Don't Know Zero
Coke Zero ‘You Don’t Know Zero’
Coke Zero doesn't taste like what people think a diet drink tastes like. So we confronted the people who have written Coke Zero off with the challenge that claimed, "you don't know zero 'til you've tried it".
A sampling of the OOH pieces that ran in NCAA football, NCAA basketball, and NHL arenas.
ROLE: writing
CD: Jones Krahl, Milton Correa
Copy: Ty Carrington, Gavin Breyer
Art: Andreas Hoff, David Marino