Apple TV+ ‘Live Screen Cleaning’

In SILO, to cleaning the camera that serves as the only connection to the outside world is a death sentence. So to launch Season 2 of SILO, we brought the screen cleaners into the real world to clean more cameras on Twitch and live NBA broadcasts.

We partnered with Pokimane on Twitch to have a Silo cleaner come into the room while she was “away” and clean the video camera 3 times. The 3rd time they were “caught” by Pokimane sending audiences hollering in the chat.

The stunt reached 15M people across platforms.